What is the Culture Change Strategy Group?

Culture change is more critical than ever. We have the power and opportunity to unite and shape what our culture will look like 10, 20, 30 years — but only if we think, and strategize, together. That’s why we’ve teamed up with SisterSong, CoreAlign, and Advocates for Youth to co-design a first-of-its-kind strategy group specifically focused on culture change around abortion.

The Culture Change Strategy Group is 28 creative, committed leaders from the reproductive health, rights, and justice world committed to creating culture change around abortion. We’re crafting a vision of what true culture change around abortion looks like, and building a roadmap of strategies to get us there.


This Culture Change Strategy Group brings together leaders committed to culture change to create strategies together that we couldn’t create alone. Together, we’re creating a visionary platform for culture change, a set of definitions of culture change to guide our field, and a set of winning strategies to shift culture around abortion.

The Questions We’re Asking

The Strategy Group has formed five focused working groups who are taking on five essential culture change problems: 2

  • How can we get more diverse, complex abortion stories into the media?
  • How can we effectively address poor experiences of abortion care without added stigma or shame?
  • How can we clearly articulate the moral and religious case for abortion access?
  • How can we address the anti-choice appropriation of black liberation language and strategies?
  • How can we bring supportive but disengaged men into greater solidarity with reproductive health, rights, and justice?

What We Will Achieve

1By May 2017, the Culture Change Strategy Group will share:

1. Guiding definitions of culture and culture change

2. A vision of what true culture change around abortion is

3. A set of winning strategies to create culture change

Problem statement: Antis and noteps are leveraging the language and strategies of Black Liberation and Black Lives Matter, causing shame, trauma, misinformation, psychological manipulation, and continued oppression. This leads to further division in the Black community and confusion about the connection between abortion access and Black Liberation.

#Black Abortions Matter Group

Working Group Problem Statement: Morality and religion are strongly correlated with each other, and with attitudes towards abortion. However, the abortion access movement does very little to engage with morality or religion in terms of strategies, messages, messengers, or organizational and funding commitments. As a result, we are consistently engaging in debates that miss addressing underlying values, thereby failing to engage and mobilize supporters and increase our power.

Holy Shift! Group

Problem Statement: We face failures in digital and print news coverage of abortion: the stories the media does tell about abortion are silencing, stigmatizing, exaggerating safety concerns, advancing stereotypes of women of color, and focus on tragedy.

Messaging Mujeres Group

Problem Statement: Both cis men and the movement are unclear and uncomfortable about how and why cis men can and should show up for abortion and reproductive health/rights/justice, which leads to cis men feeling silenced and policed, and causes missed opportunities for engaging them.

The Man Group